H. Audrey is a luxury fashion and lifestyle store established in Nashville in 2007 by musician and entrepreneur Holly Williams. With a carefully curated collection of high-end brands, H. Audrey has pioneered the luxury retail market in Nashville for over a decade. Our H. Audrey team aims to provide a personalized and exceptional shopping experience, offering one-on-one styling and the world’s best clothing and fine jewelry, bringing the global fashion scene to the heart of Nashville.  

Meet the owner: Holly Williams

Holly William's is a singer / songwriter who lives with her artist / musician husband Chris Coleman, daughters Stella June and Lillie Mae, and son Arlo in Nashville, Tennessee. She has released three critically-acclaimed albums, and also owns two of Nashville’s best retail spots: H. Audrey and White’s Mercantile. Both stores show off her “exquisite taste”, as described by gal-pal and shopper Gwyneth Paltrow. One, H.Audrey, is arguably Nashville’s most beloved women’s clothing boutique, and the other, White’s Mercantile, is a completely curated shop stocked with Holly’s favorite items that she’s found while spending much of her life on the highway playing music to adoring fans. She describes White’s as a “general store for the modern-day tastemaker”. She may be from a famous family–country legend Hank Williams Jr. is her father–but don’t expect rhinestones and cowboy hats. Holly’s style embodies a modern-day chic simplicity fitted for shoppers around the globe.




Visit our sister store: White's Mercantile