Holly Williams is a singer/ songwriter and touring musician who lives with her husband Chris, daughter Stella June
more >

Holly Williams is a singer/songwriter who lives with her artist/musician husband Chris Coleman, daughters Stella June and Lillie Mae, and puppy Oliver in Nashville, TN. She has released 3 critically-acclaimed albums, and also owns two of Nashville’s best retail spots, H. Audrey and White’s Mercantile.

Both stores show off her “exquisite taste”, as described by gal pal and shopper Gwyneth Paltrow. One is arguably Nashville’s most beloved women’s clothing boutique, and the other is a completely curated general store stocked with her favorite items she’s found while spending much of her life on the highway playing music to adoring fans. She describes White's as a "general store for the modern-day tastemaker". She may be from a famous family (Country legend Hank Williams Jr. is her father), but don’t expect rhinestones and cowboy hats. Holly’s style embodies a modern-day chic simplicity fitted for shoppers from around the globe.

Her retail beginnings were never planned as music was always her focus, but in March 2006 Holly and her sister Hilary were in a serious car accident. Holly was left uncertain as to whether she would ever play the guitar again, and her sister had to face over 30 surgeries throughout the next years of her life. It’s truly a miracle they both survived. “I couldn’t leave Nashville and had to resort to a backup plan, in case I wasn’t able to tour again,” the now-33-year-old musician says. She had toured extensively throughout the US and Europe and had been taking plenty of notes on different designers she was discovering, prior to the accident. The life-changing event led Williams to open H. Audrey (named for her first initial and middle name after her grandmother Audrey, Hank Williams Sr’s wife) where clients like Sheryl Crow, Gwyneth Paltrow, Martina McBride, Taylor Swift, Nicole Kidman, Faith Hill and even Robert Plant have come in to buy the latest trends from lines such as Helmut Lang, Rag & Bone, Golden Goose, IRO, Current/Elliott, and more.

Holly says- "I believe in quality over quantity. I believe in investing in pieces you will love and cherish for years to come, instead of mindlessly dropping money on things that will not keep relevant through the seasons and time. Clothing has the ability to change the way you present yourself, if you feel great in what you’re wearing there is an impeccable confidence that radiates around you. I’ve seen it 1,000 times with customers. I love seeing their self-esteem shoot to the moon with that perfect fitting new wardrobe staple. My mission was to create a store where you could find all of your essentials in one place. The perfect black moto leather jacket, the luxe but livable cashmere sweater, cozy tees and lounge pants, statement necklaces along with the simple timeless pieces, the must have black blazer, perfect fitting denim, and plenty more”.

"Our motto is 'Fashions fade, style is eternal', spoken by the great Yves Saint Laurent. These words are above our dressing rooms to remind us all to keep searching for our unique, personal style that makes us feel the best about ourselves”, says Holly. Also, I have the greatest employees in the world who understand the H. Audrey aesthetic perfectly and work incredibly hard which allows me to work on my other passions. Nashville style icon Mattie Smith is our manager and team leader, she is incredible!".

Williams’ aesthetic resonates here. “It’s the most cutting edge of the Nashville shops,” says Paltrow. On your next visit to Nashville, make sure you make a point to visit this “top-shop” as voted by Elle magazine.

USA Today writer Stacie Standifer says “Her impeccable, modern taste is always on point”. Come see for yourself why so many love H. Audrey..


Anine Bing
Arquiste Perfume
Arrow&Anchor Antique Jewelry
Artelier by Nicole Miller
B-Low The Belt
Baxter Vintage Tee
Brochu Walker
Brooke Worthington Jewelry
Cali Dreaming
  Calvin Rucker
Cami NYC
Caroline Constas
Chan Luu
Citizens of Humanity
Clare Vivier
Clark Heldman Jewelry
CP Shades
Dakota Jewelry
Des Petits Hauts
Delirium candles
Edgewood Gen. Turquoise Jewelry
EF Collection
Elizabeth & James
Elizabeth & James Jewelry
Enza Costa
Frame Denim
Frank & Eileen
Golden Goose
Grey by Jason Wu
Helmut Lang
Hunter Boots
Illesteva Sunglasses
J Brand
J Hoss Designs
Janessa Leone
Jennifer Zeuner Jewelry
Jimmi WZ
Lack of Color
Ladybird Jewelry
Lauren Manoogian
Lionette Jewelry
Lizzy Couture
Love Quotes
Maison Du Soir
  Mara Hoffman
Mara Hoffman SWIM
Margaret O'Leary
Marisa Haskell
Mignonne Gavigan
Morrison Hotel Gallery
Natalie Martin
Nation LTD
Nest Fragrances
Nili Lotan
Old Clutch
Only Hearts
Pam & Gela
Rag & Bone
Raquel Allegra
Sarah Richey Jewelry
Shashi Jewelry
Skull Cashmere
The Great
Ulla Johnson
Vanessa Mooney
Veronica Beard